COMMUNICATIONS CAMPAIGN CONSULTANT (ITC-GRASP)

COMMUNICATIONS CAMPAIGN CONSULTANT (ITC-GRASP)

IMPORTANT DATE ­­­­

Starting date of application form      19th August 2024

Last date of application form    19th September, 2024

Category   Media and Communication

TERMS OF REFERENCE

COMMUNICATIONS CAMPAIGN CONSULTANT

BACKGROUND:

The ITC-GRASP aims to raise awareness and comprehension of the business registration procedure among Pakistan's potential entrepreneurs. To do this, we plan to conduct a thorough communication campaign that will educate the target demographic about the benefits and procedures of company registration, as detailed in our training handbook. The primary goal of this assignment is to create and successfully implement a communication campaign to supplement ITC-GRASP's training drive, as well as to train entrepreneurs and business owners who want to start a business in Pakistan or restructure an existing one.

OBJECTIVES:
Create simpler versions of all five training modules.
Raise understanding of various business structures, such as sole proprietorships, partnerships, limited liability partnerships, private limited companies, and public limited companies.
Increase awareness about the need of company registration.
Encourage entrepreneurs to formalize their enterprises with correct registration.
Improve your grasp of the many business models accessible in Pakistan.
Provide entrepreneurs with the knowledge they need to make informed decisions about which structure is best for their firm.
Create simple short movies of the five training modules to supplement the training drive.

Create digital material for social media in partnership with the communication team.
Create Urdu and Sindhi pamphlets, brochures, and flyers for the five modules to improve understanding and uptake of the training material.
Produce the training handbook in Urdu so that participants can readily grasp different business models, and guarantee that the manual serves as a living document from which other entrepreneurs who are not part of the training drive can benefit.

DUTIES AND RESPONSIBILITIES.
The consultant is required to create communication and knowledge content. More specifically, to create promotional materials that will be produced and disseminated for public understanding across different platforms and communication channels. The specifications for content productions are as follows.

The consultant will be responsible for creating Urdu and Sindhi versions of brochures, handouts, and booklets. He must focus on content translation and localization, accurately translating training materials from English to Urdu and Sindhi. This procedure entails not just changing the language but also tailoring the material to cultural and regional tones while retaining the original meaning and intent.
The consultant will rigorously evaluate and proofread the translated materials to guarantee accuracy and consistency. He will ensure that technical phrases and business jargon are correctly translated, making the documents professional and understandable.

The consultant will be in charge of designing Urdu and Sindhi versions of brochures, handouts, and booklets. He must concentrate on content translation and localization, precisely translating training materials from English into Urdu and Sindhi. This technique requires not just modifying the language, but also adapting the material to cultural and regional tones while maintaining the original meaning and intent.
The consultant will extensively analyze and proofread the translated materials to ensure their accuracy and consistency. He will guarantee that technical terms and business jargon are properly translated, making the materials more professional and understandable.
Record and edit narration/voice over as appropriate, following the instructions of the communications professional.
Add subtitles to the video if needed.
The final product is audio balanced and converted into formats suitable for use on television, radio, the internet, and social media.
Clearly indicate the respondents' names, titles, and organizations, as well as any other pertinent information.
Save the altered output to an external hard disk.
If necessary, the consultant should guarantee that photo documentation successfully captures and emotionally expresses the main features of the situation being covered, as well as the capture of action-oriented photographs.
The coverage should encompass various visual viewpoints (close-up, medium range, and long distance), with a focus on portrait framing.
Photos must be technically sound (well exposed, framed, focussed, and edits effectively optimized).
Expected outputs and deliverables:
Specific deliverables of the Communications and Visibility Consultant:
Deliverable #1:
Inception Report outlining overarching strategy and methods for ensuring timely completion of all deliverables.
Deliverable #2:
Translate and develop the Urdu version of the training manual.

Deliverable 3
Create communications materials in the form of booklets, brochures, flyers, and posters for all five modules. The communications material will include detailed information on training modules. The communications content will be reviewed and amended by all parties concerned.
Training modules are available in English, Urdu, and Sindhi.

Draft and design 15 brochures.
Draft and design 15 flyers/handouts.
Draft and design fifteen briefs.
Draft and design 15 booklets.
Write and publish five English articles in national and regional newspapers.
Write and publish five Urdu articles in national and regional newspapers.
Write and secure the publication of five Sindhi articles in regional newspapers
Development of FAQs for 5 modules in English.
Development of FAQs for 5 modules in Urdu.
Development of FAQs for five modules in Sindhi

The consultant will collaborate closely with the communications specialist and impact reporting consultant. The consultant will report directly to the communications specialist on a daily basis.
Work duration is six months from the start date.
DUTY STATION: The consultant will operate remotely and may occasionally be stationed at ITC-GRASP Islamabad.
COMPETENCIES:
Video Production:
Videography requires camera operation proficiency as well as a mastery of framing, lighting, and shot composition.
Editing: Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for creating and refining video content.
Sound Design: Ability to record and edit sounds to ensure clarity and quality, including background music and voiceovers.

Graphic Design:
Design Software: Experience with visual content creation tools such as CorelDraw, Adobe Photoshop, Illustrator, and InDesign.
Layout and Composition: Understanding the ideas of arranging text and graphics in an appealing and effective manner.
Content Development:
Scriptwriting: The ability to create concise, interesting, and informative scripts for video material.
Storyboarding involves generating visual representations of how a video will unfold, scene by scene.
Copywriting is creating short and effective language for a variety of IEC materials, including brochures, posters, and flyers.
Article writing: Excellent article writing skills with a track record of publishing articles in Urdu and English newspapers.